From the brand
Uncomplicated Pet Essentials
How we got our start?
We are pet owners ourselves who were overwhelmed by choice when shopping for the best products for our family pets. When it came to creating our own products we knew we wanted to follow these three simple rules: Uncomplicated, Natural, Effective.
What makes our product unique?
We are primally different. We went back to Mother Nature’s tool kit and developed uncomplicated pet essentials-uninterrupted by needless meddling and processes. What you see is what you get, but we’re anything but basic-our products are chock full of the good stuff and devoid of the marketing noise.
Why we love what we do?
We create products that make pet parent’s lives easier and get to work with lots of cute pets during the process! How could we not love what we do?
SAFER FOR PETS – Made in the USA. Our proprietary, eco-friendly formula is safer for your pets, children, and carpet and tile when little feet or paws track some in the house. The safe deicing formula is easier on a pet paw and works better on ice.
WORKS FAST AND LAST 3X LONGER – Our fast-acting, “time release” formula lasts longer and helps prevent re-icing on your driveway, sidewalk or patio. The jug has up to 25% more ice melt than our competitors, so our 10 pound jug will last even longer.
SAFER FOR CONCRETE, METAL, AND WOOD – ProtectRx, our proprietary, organic technology, reduces corrosion rates by up to 75% compared to regular ice melters and rock salt. It is safer for your vehicles, equipment, and other surfaces.
LESS HARMFUL TO LAWNS AND GRASS – Safer for trees and other vegetation. Our non-hygroscopic ice melt is environmentally formulated with biodegradable soil supporting compounds, making it less harmful to plant life compared to competitors.
NO NEED FOR A SHAKER BOTTLE – Our easy-to-apply cap allows you to use the perfect amount every time. Plus, the green colored crystals won’t clump and help you see exactly how much you have applied. Simple and effective, it saves you time and money.